If you are searching for dependable email marketing services, but you don’t know which one to choose!

Don’t worry, we will cover a detailed comparison of best email marketing services or software companies and help you choose the one which aligns with your marketing goals and needs.

Key points to keep in mind while selecting the best email marketing software for you

There are hundreds of email marketing software tools out there on web and each one advertises to be the best of the best.

  • Analytics and reporting : Email Heat Map to visualize how contacts read and engage with your emails to improve future campaign designs.

  • Integration options : A tool with great integration potential will enable you to effortlessly import/export and manage your list of subscribers.

  • Mobile-ready : Mobile-ready email templates to ensure that subscribers have the same experience across all devices.

  • Automation & Workflow : Smarter automation leads to better experiences.

  • Scalability : Ability to downscale or upscale according to your marketing needs and budget.

  • Affordability : You have to find the best service for your money.

Top 10 email marketing services or software companies on the market.

Email Marketing  
Mailchimp Best for getting started
ConvertKit Best for content creators,bloggers, YouTubers & Instagram influencers
SendInBlue Best for lead capture
GetResponse Best support
AWeber Best for small business
Drip Best for ecommerce stores
CampaignMontior Best customization options
ActiveCampaign Best for automation
Mailjet Best for team collaborationin real-time
Constant Contact Best for small businesses

1. Mailchimp

MailChimp is an easy to use email marketing tool and helps you bring your audience data, marketing channels, and insights together so you can reach your marketing goals faster.

Key features :

  • Easily integrate with 300+ tools, services and software platforms.
  • Easy to build and customize campaigns.
  • Clear reporting that helps optimize future sends.

2. ConvertKit

Most Popular choice among content creators, including bloggers, YouTubers, and Instagram influencers.

Key features :

  • High deliverability : ConvertKit has an extremely high delivery rate and a healthy reputation with email providers which means your emails are more likely to end up in the inbox.

  • Signup forms : grow your audience with ready-to-use signup forms.

  • Landing pages : Build beautiful pages in minutes. No coding required and will look great on every device.

3. SendInBlue

SendInBlue is a powerful email marketing platform and great for capturing new leads.

Key features :

  • Email personalization : personalize your emails for each segment for greater impact.

  • Convert tools : create landing pages and signup forms to boost conversion rates.

  • Analytics & Reports : Real time statistics and Email Heat Map to visualize how contacts read and engage with your emails to improve future campaign designs.

4. GetResponse

Create beautiful emails with a simple email editor and use professionally designed email templates out-of-the-box.

Key features :

  • Autoresponders : Create automated email sequences to follow up with and nurture your subscribers.

  • Automated emails : Design and trigger action-based, automated emails to engage and sell.

  • Perfectly-timed emails : Deliver emails at the right time with Perfect Timing and Time Travel delivery tools.

5. AWeber

AWeber user interface is designed to make every feature easily accessible.

Key features :

  • Smart Designer : AI-powered design assistant that automatically builds you amazing-looking branded email templates in seconds.

  • Drag & Drop Email & Landing Page Designer : Create custom emails and landing pages in just minutes without ever writing a line of code.

  • Campaign Automations : Automate email sending and personalization with built in campaigns.

6. Drip

Drip is the best email marketing software for e-commerce companies.

Key features :

  • Sophisticated workflows combined with advanced list segmentation : segment your customers into small clusters based on their preferences and needs.

  • Behavior-based automation : Subscribers can receive personalized emails triggered by their shopping behaviors on your site and receive timely follow-ups based on how they interact with your emails.

  • Designed with e-commerce best practices in mind.

7. CampaignMontior

Campaign Monitor uses data to help you deliver highly personalized emails at the right time.

Key features :

  • Create personalized customer journeys : intuitive visual journey designer to create more timely emails that keep your audience engaged, automatically drive revenue.

  • Smart Segments : send highly personalized emails that are tailored to their needs and expectations.

  • Link Review : Link Review tool automatically searches your emails and flags any hyperlinks that might be broken or outdated for your attention.

8. ActiveCampaign

ActiveCampaign is the best email marketing software for automation because it has hundreds of pre-built automations that help you personalize campaigns for each subscriber.

Key features :

  • Schedule emails for a specific date and time. Perfect for events, holidays, birthdays, and sales teams.

  • Great automation features that simplify customer interactions.

  • Integrations with the most popular software.

9. Mailjet

Email solution where marketers and developers can work together in real-time.

Key features :

  • Email marketing Role management : Enable your team to work and collaborate on a single platform.

  • Advanced Statistics For Your Email Marketing Campaigns.

  • Personalization : add a human touch to your emails.

10. Constant Contact

Constant contact is easy-to-use simple email marketing tool.

Key features :

  • Drag-and-Drop email builder : 100+ template option to get started quickly and send engaging and beautiful emails even with limited email marketing knowledge or experience. No technical expertise required.

  • Integration : Easily integrate with tools like WordPress, Shopify, Canva.

  • Analytics & Reports : Track the results of your campaign in real-time.